Retree was born with the purpose of protecting and strengthening nature in the face of climate change, establishing itself as a triple-impact project

ReTree triple-impact project

Through reforestation and the creation of carbon sinks, we help companies and organizations advance their decarbonization strategies while generating environmental, social, and economic benefits.

Our Mission

Innovative and responsible technological solutions

We provide innovative and responsible technological solutions for the care of our forests.

Quality and traceability of the information we share

We prioritize the quality and traceability of the information we share, using a solid methodology aligned with European regulations.

Local stakeholders and proximity sourcing

We work with local stakeholders and proximity sourcing, leaving a legacy that minimizes environmental impact and contributes to local job creation.

Our vision

To become the leading system for forest monitoring and ecosystem restoration in Europe.

R&D&I

Retree invests in R&D&I to promote the use of technology as a tool to accelerate decarbonization.

Digitization, traceability, and biodiversity at Retree wouldn’t be possible without the transversal push of R&D&I. This area is the engine of our unique value, enabling us to explore, optimize, and scale Nature-Based Solutions.

Backed by cutting-edge scientific research and internationally recognized methodologies, we innovate in reforestation through:

Carbon sink monitoring algorithm

Powered by multispectral analysis from various satellite missions, soil chemical composition, and other data sources to estimate CO₂ absorption with high precision. 

CO₂ absorption methodology

Advanced carbon sequestration calculations under varying photosynthetic and climate conditions. 

Wildfire risk estimation

Models to assess risk factors and improve wildfire prevention.

Biodiversity protection

Development of conservation strategies based on the analysis of ecological patterns and dynamics of vulnerable species. 

We don't just reforest — we ensure the success of every ecosystem.

We monitor tree survival, replace failed plantings, and apply climate prediction to anticipate environmental challenges.

Additionally, we explore new frontiers in biodiversity credits, wildfire management optimization, drought indices, and climate risk modeling, driving innovative solutions for lasting impact.

Retree TEAM

THE RETREEAM

The dedication and commitment of our team are at the heart of every tree we plant.

Pedro Pérez de Ayala

Pedro Pérez de Ayala

CEO & Founder

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Leticia Pérez

Leticia Pérez

Managing Director

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Pablo Esteve

Pablo Esteve

CTO

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Marie Drouard

Marie Drouard

Head of R&D&I

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Guillermo Ojeda

Guillermo Ojeda

Head of Sales & Forest Generation

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Ruth Martín

Ruth Martín

Head of On-the-Ground Operations

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Joaquín Cubero

Joaquín Cubero

Head of Marketing

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Camila Ricardo

Camila Ricardo

Operations & Administration Coordinator

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Carolina Rivero

Carolina Rivero

Full Stack Developer & UX/UI Designer

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Marcos Varela

Marcos Varela

Sales & Forest Generation Coordinator

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Marta Úbeda

Marta Úbeda

Sales & Forest Generation Coordinator

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Álvaro Fuentes

Álvaro Fuentes

Sales & Forest Generation Coordinator

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Pilar Riveiro

Pilar Riveiro

Sales & Forest Generation Coordinator

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Ana Ginés

Ana Ginés

Sales & Forest Generation Coordinator

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